Poker Central to Debut 'Super High Roller Club' Series

Poker Central to Debut ‘Super High Roller Club’ Series

Online poker-content destination and subscription service Poker Central this week announced the pending arrival of a new six-episode poker lifestyle series, to be named “Super High Roller Club”. The new series, created in partnership with Believe Entertainment Group, debuts tomorrow, February 26th.

The series, hosted by veteran poker commentator Ali Nejad, focuses on the lifestyles of poker’s rich and famous as they “engage in their hobbies and explore their passions from the tables.”

Among the players named as being part of the mini-series are Daniel Negreanu, Phil Hellmuth, Antonio Esfandiari, Nick Schulman, Farah Galfond, and Brandon Adams. Negreanu, Hellmuth and Esfandiari are also part owners of Poker Central and its related production company, PokerGO, which goes a ways toward explaining how easy it was for Poker Central and BEG to put this one together.

It’s actually the second such collaboration for Poker Central and BEG. Last year, the two companies created a short-form, poker-themed sitcom called “Poker Nights,” which is also available via Poker Central. That six-series sitcom featured a reasonably well known collection of New York City-based comic talent, including Chris Parnell,  Dan Chamberlain, Wes Haney, Richie Moriarty, Emily Tarver, and Neko White.

This time around, however, it’s away from the canned poker comedy and on to another lifestyle series, which several of “Super High Roller Club”‘s players have also participated in before.

“This series will give viewers a glimpse inside the lives of poker’s most notable high stakes players as they pursue their greatest non-poker passions,” said Poker Central’s vice president of content, Sam Simmons. “Fans will have the opportunity to watch the world’s most interesting poker personalities experience the finest pursuits that Vegas has to offer – from sports, fashion to fine dining.”

Believe Entertainment Group’s president and head of development, Brian Hunt, also had a quote to offer for “Super High Roller Club”‘s debut. “The success of our scripted series ‘Poker Nights’ demonstrated the continued opportunity we have to deepen engagement with this community through all types of great programming rooted in poker. With ‘Super High Roller Club’,” Hunt added, “we’ve created an unscripted format that showcases poker’s greatest players in ways fans have never seen before.”

We’ll see on that one; the “Super High Roller Club” series, one has to acknowledge, is treading on familiar ground. One other element worth noting is the series’ title, which also appears to be trying to build up further brand recognition with the “Super High Roller Bowl,” which is also owned by Poker Central. Whether other direct connections between that annual tournament and this new mini-series are to be created, only those behind the production know.

If nothing else, the new series will add to Poker Central’s steadily growing library of on-demand content. While single-topic, paid-subscription services aren’t everyone’s preferred cup of tea, there aren’t many viable market alternatives. Poker Central, to its credits, has amassed a decent amount of viewable content over the past few years. In addition to its lifestyle offerings, the service has offered paid streaming from several major events. In addition to the SHRB, those have included the Poker Masters, the World Series of Poker, ARIA High Roller Series, and the World Poker Tour.


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