2014 WSOP ME Winner Martin Jacobson Joins 888Poker
Over at 888Poker, things continue looking up as 2018 looms. The latest indicator: The site’s signing of former WSOP Main Event winner Martin Jacobson to a growing lineup of branded ambassadors. The 29-year-old Swedish star joins a handful of other predominantly European stars in repping the brand on the global stage.
888Poker’s signing of Jacobson, who splashed across the poker world’s awareness with his 2014 WSOP ME win, adds another big name to the site’s roster. Among the prominent poker figures already on board are Chris ‘moorman1’ Moorman, Sofia Lövgren, Kara Scott, Natalie Hof, Bruno Politano, Dominik Nitsche and others. It’s also the second such signing in recent days, joining that of rising Brazilian player Vivian Saliba. A flurry of signings, even at year’s end, usually indicates an increase of attention and marketing expenditure on such personality-based efforts.
For reasons unfathomable, however, 888Poker doesn’t have a roster-based “Ambassadors” page, instead offering a unsorted, potluck gathering of features about their sponsored pros. Once the site begins practicing better organizational skills, they’ll garner even more gains from their expanded sponsored-pro roster, not to mention some of their other promotional efforts. Here’s hoping they address that organizational weakness in the months ahead.
Jacobson has plenty of that to offer. The popular and affable Swedish pro who now actually calls London home has been down this road before. He’s one of many recent ME winners who’s spent a couple of years under the PokerStars banner, and, as with most, Stars drops those endorsement deals after a couple of years. Endorsement deals tend to be hit or miss, yet Jacobson has remained a prominent player on the global scene and thus offers value to a buyer such as 888.
The quotes crafted by 888Poker and Jacobson indicates that he’ll be used for a great deal of online-based marketing in addition to having his branded presence at major live events. For example:
“888poker and I have a mutual interest to make poker great again in ‘taking back the game,'” offered Jacobson. “888poker’s goal is to host prestigious events with huge guarantees affordable to anyone by providing a wide range of buy-ins along with satellites to all tournaments.”
“They are a world leader when it comes to innovation within the game,” he added. “Implementing the ‘Action clock’ to all their Main Events and High Roller tournaments was the act of a market leader. Moreover, they have shown an intense interest in listening to the players and facilitate accordingly.”
888 is also attempting to gain ground in regarding customer-service concerns, an area that a couple of other prominent sites have let fall by the wayside in recent years. Said Jacobson, “888poker has shown a rare willingness to listen to the players to improve their product and services.With my years of experience and understanding of the poker landscape, I will be able to help them achieve their goals with much better accuracy.
“After a few years on the down low, poker is finally booming again. With this partnership, we will both be able to accomplish our shared mission of growing the game to its full capacity and making sure that everyone gets the best experience possible.”